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Big Business

Posted on 30 September 2008

You are a business student right? Wanna do business as usual? I don’t think so! Let me tell you how the big guys do it! In this new topic of iStudyAtHES.com we will discuss the succes stories of some of the big names in business! You can expect info about the richest  on earth and how they got to their position. Hopfully, this section will also show a story about you and me in the near future! Today we start with one of the funky guys, (check the picture)! he dropped out of college became a multimillionair in his early years but now makes a salary of $1 per year. Yeah we are talking about the one and only Mr.Steve Jobs the CEO and co-founder of Apple.

Steve Jobs

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Jobs was born in San Fransisco and put up for adoption by its parents Abdulfattah John Jandali, a political science professor, and Joanne Carole Schieble just a week after he was born. (they might regret it hehe) Well to make a long story short, Steve dropped out of college just after the first semester but did follow some courses for his own interest. He made some other computer freak friends and at the age of 21 they started a Apple Computer Co in 1976. Apple computers where more innovative than any other but did not come close to the popularity of Microsoft. But still within 4 years Steve became a multimillionaire when the company developed into a publicly-traded company.

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
— The line he used to lure John Sculley as Apple’s CEO, according to Odyssey: Pepsi to Apple, by John Sculley and John Byrne

Yeah he got the money thanks putting the company on the stock exchange sounds good but in 1985 he got fired by the board of directors.

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“I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.”
– Apple Confidential 2.0

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”
– Stanford University commencement address, June 12, 2005

Sure that sucks but the at that moment super rich and 30 year old mr Jobs did not stand still for such a long time. He established a new innovative software company NeXT which was eventually bought by Apple for US$ 402 million in 1990 which I think is pretty good for a 4 year old company. Other than that, Jobs is also one of the co-founders of Pixar Animation Studios. Yeah you have to admit that he pretty good in starting up successful innovative companies.

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“If I were running Apple, I would milk the Macintosh for all it’s worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.”
– Fortune, Feb. 19, 1996
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The history of Apple has not always been that good and it would not be that successful if it wasn’t for re-hiring Steve Jobs as CEO of Apple in 1997.
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“IMac is next year’s computer for $1,299, not last year’s computer for $999.”
– iMac introduction in Cupertino, Calif., May 6, 1998
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Most of you probably did not have any Apple products before but look around you, how many people do you know have an Ipod, Ibook etc.
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“The products suck! There’s no sex in them anymore!”
— On Gil Amelio’s lackluster reign, in BusinessWeek, July 1997
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From the moment Steve and his friends started Apple it has always been an innovative company, they where the first to introduce the mouse and also the first one to introduce a computer without floppy drive. Furthermore, they definitely where on time with recognizing that mp3 music was the future! Other than that, design is everything at Apple and you will have a hard job in finding a better looking computer than the ones of the Apple brand.

“We made the buttons on the screen look so good you’ll want to lick them.”
— Jobs, on Mac OS X’s Aqua user interface (Fortune, Jan. 24, 2000)

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Oh yeah by the way, Apple only gives Steve Jobs a sallery of $1 per year…… But of course that is not the full story he receives about US$ 15 million in shares per year. Total vallue of his shares may be around US$ 840.400.000.
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Another cool fact, what do you say about a US$90 million privat jet paid by the company? He has it all!

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